Social Media Specialist

Job Locations US-PA-Philadelphia
Category
Communicatios and Public Relations
Type
Regular Full-Time

Overview

As a social media specialist, you will be responsible for coordinating, planning, writing, distributing, managing, and assessing the AACR’s social media communications in an effort to increase its online presence and build the AACR brand.

Responsibilities

Social Media Management
•Manages and maintains all the AACR’s social media accounts, including: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Vimeo.
•Manages AACR’s live video program on social media, organizing and posting live broadcasts to various platforms, including Facebook, YouTube, and Twitter.
•Uses social media management program to monitor, read, and schedule posts for all of AACR’s social media accounts in accordance with AACR strategy and tactics.
•Works with colleagues to engage and build social media audiences for and through the AACR’s brand journalism initiatives.
•Maintains editorial calendars in collaboration with departmental colleagues to coordinate messaging and message frequency across all of the AACR’s social media platforms and channels.
•Researches audiences and current social media trends and best practices to maintain and enhance the AACR Social Media Playbook.
Social Media Monitoring and Listening
•Monitors AACR brand on the social web and collaborates with departmental colleagues to enhance and protect the organization’s reputation by:
•Monitoring audience feedback on posts;
•Identifying influencers including member leaders, researchers, advocates, and others on social media; and
•Responding, as needed, to enhance audience engagement.
•Support AACR crisis communications by notifying and collaborating with department leaders about negative feedback and assisting in the preparation and distribution of appropriate responses.
•Engages in social media listening for relevant content on cancer research and care as well as related fields, including monitoring other cancer and research organizations.
•Listens for key news media and reporters to support engagement with the AACR Media Relations team.
•Supports social media content development by reviewing internal and external sources to identify relevant and engaging content.
•Collaborates with colleagues to identify and share authoritative and reliable content from outside sources to engage AACR audiences on social media.
Social Media Analytics and Reporting
•Uses social media content management system and other tool to compile data on AACR social media KPIs for monthly, event, and other relevant reporting.
•Works with the departmental colleagues in AACR Marketing and other departments to appropriately tag all social posts and campaigns to facilitate report on results.
•Uses Google Analytics to compile usage data to better understand outcomes of social media campaigns and initiatives for monthly reporting and to fulfill requests from various departments.
Social Media Content Development
•Works with Communications Department colleagues and other AACR staff to identify relevant program content for sharing via social media.
•Collaborates with colleagues to ensure appropriateness of social media messaging for each platform and consistency with AACR editorial style.
•Supports the AACR’s participation in Twitter chats.
Social Media Strategy Development and Implementation
•Supports Communications Department colleagues in the development of the AACR’s social media and digital strategy.
•Implements the AACR’s social media strategy across all social media platforms and channels.
•Follows new developments and changes in social media platforms and best practices and recommends changes in tactics as needed.
•Adheres to social media policies and AACR’s style.
Performs the essential functions of the position and other duties as may be assigned by the Director, Brand Strategy Communications.

 

Qualifications

•Four-year college degree
•Communications or public relations degree preferred.
•2 to 5+ years of proven experience working in social media and with social media management, listening, and analytics programs.
•Strong organizational skills.
•Strong oral, written, presentation, and interpersonal communications skills.
•Excellent writing and editing skills.
•Flexibility and ability to handle multiple tasks with a minimum of oversight and supervision.
•Experience working in healthcare a plus.
•Positive can-do attitude.
•Keeps well-informed o the latest social media platforms, trends, and news.
•Possesses a zeal for knowing what resonates socially.
•Understands how to use social media channels to meet business objectives.
•Demonstrates impeccable organizational skills and attention to detail.
•Thrives in a fast-paced, team-centric environment.

 

How to Apply:
To apply, please send a resume, cover letter, one writing sample, and salary expectations.

 

Equal Opportunity Employer

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